Smartphones are always within reach 24/7 and users look at them all the time. Every time a customer visualizes his phone, your brand will be there, contributing to your presence in their minds. Think about how much money you invest on TV, outdoor advertising and leaflets to achieve this goal, an opportunity the App will offer you, ready to be immediately used by its customers and potential customers.

There are millions of searches on Google and Apple App Stores per day. This will make your company appear in the organics searches done on mobile devices, contributing exponentially to your brand awareness. An app amplifies the business scope of your brand, products and services, creating synergy between other existing channels, sharing centralized information stored on servers, and providing the user with a consistent and improved experience.

Apps are the latest things these days. They have an innovative and youthful language which companies profit from, creating a modern and innovative image. Today, there are few businesses that haven’t yet decided to create their applications. Why not beat the competition and stand out?

The mobile channel will enable you to participate with your clients in real time, according to location, time and preferences, offering the opportunity to create a profile and respond accordingly. “Push” notifications – consent messages sent from a server to the user’s Smartphone – provide a very effective communication channel with the user, a centralized proactive action which allows the app to be remotely “turned on” in order to keep the user active and interested.

Your customers and users will be able to surf from their devices or tablets with optimal usability thanks to the interface perfectly adapted to mobile devices, an experience which exceeds that of mobile web sites or players because it will also integrate into the Smartphone’s capabilities such as positioning, camera, compass, making the device vibrate, as well as storing data locally and working off-line: all concepts which allows the creation of a more exciting and interactive experience.

One of the most important challenges of the App is being practical and useful so as to remain installed in the Smartphone. For this reason, the content must be adapted to the Smartphone size and usage scenarios, avoiding too many functions the user may not be interested in.